IAB Will Host Summit To Discuss Media Sales Issues

The Interactive Advertising Bureau is hosting a summit Jan. 26 to discuss the talent crisis in digital sales, ad blocking and the user experience and the shifting video buying landscape.

The invite-only list of attendees includes AOL, CBS Interactive, Digital First Media, Discovery Digital Media, Fast Company/Inc. Media, Forbes Media, FOX News Digital, Google, iHeartMedia, LinkedIn, NBCUniversal, News Corporation, Pandora, Reuters, The Weather Company, Time Inc., Time Warner Cable, Triad Retail Media, Turner, WebMD and Wikia.

The topics that will be posed to digital sales executives include: 
  • How can publishers navigate the shifting landscape of video buying and competitive measurement standards to build robust, stable video revenue businesses?
  • What’s the future of content monetization in an environment increasingly dominated by competing distribution platforms?

The summit will take place at the JW Marriott Desert Springs Spa and Resort in Palm Desert, Calif. right after the 2016 IAB Annual Leadership Meeting.



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