Around the Net
Two In Three Find It Hard To Calculate ROI On Mobile Marketing
- Marketing Week, Friday, December 18, 2015 8:22 AM
Despite the rapid growth of mobile advertising, up to 65% of the UK’s most senior marketers find it “quite hard” to show a clear return on investment when it comes to their mobile ad spend. In a study of 100 senior UK marketers, Opera Mediaworks and Censuswide also found that 40% of the senior marketers, who possess more than 11 years experience, are “not comfortable” using mobile as an advertising channel.
