Email verification is an essential step to a mature email marketing program. Neverbounce.com recently released three recommended methods to verify email addresses in 2016.
Email marketing remains the highest return of investment per dollar spent, according to Neverbounce.com, but one key concern for marketers is that the full value of email marketing can only met when every email targets the intended recipient. Otherwise, bouncebacks and lost emails hinder campaign engagement results.
Growing and maintaining a healthy email list is one of the most critical components of email marketing. Here, email verification and cleaning service Neverbounce.com provides three tips for email marketers.
1. Email Append Services Connect Customers to New Email Addresses
By the end of 2016, The Radicati Group estimates that there will be over 4.3 billion email accounts. Yet as much as 30% of email subscribers change their address every year, according to Neverbounce.com.
Email appending, also known as e-appending, is a marketing practice that matches known customer data to an unknown or new email address. An email append service can help marketers authenticate email addresses and add them to a healthy email list of real, genuine addresses.
2. Reverse Email Append Connects Known Emails to Anonymous Customer Data
Reverse email append services are a useful tool for syncing unknown contact information with a known email list. For example, a company with a list of emails with no other identifiable information can utilize reverse append email services to identify customer information and connect it to the company’s email list.
Connecting customer information with a known email address is a necessary component to personalization, since personalized emails are impossible without more in-depth customer information and behavioral data.
Reverse email append can also help email marketers better segment their email lists through demographic and geographic information to better target intended recipients.
3. Email Address Authentication Is Essential To Focus on Sale Conversions
Some consumers might sign up for an email marketing list to receive promotion codes or benefits, but might use a fake address to avoid the nuisance of email marketing in their inboxes.
Validating emails not only ensures marketers have collected a clean, healthy and deliverable email list, but it also deletes emails that are no longer in service so marketers can focus their attentions on live recipients that may actually convert to a sale.