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Facebook Focuses Brands On To Its FAN

  • The Drum, Friday, January 8, 2016 7:26 AM

Facebook is rolling back access to its video supply-side platform (SSP) LiveRail, in favour of its mobile-focused Facebook Audience Network (FAN), as it seeks to promote its private marketplace (PMP) offering, and further rival Google's AdSense. The social networkhas announced it will no longer accept new customers for its LiveRail ad server (purchased in 2014), in order to focus attention on its recently launched FAN – a service that lets brands target users with Facebook insights across a network of third-party publishers. 

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