• by Amy Corr  @MediaPostOTL, January 13, 2016

BEHR paint launched a great user-generated campaign that gives people the chance to take a favorite picture and rename the colors found in said photo. To date, almost 6,000 people have participated in ColorAMemory.com, and nearly half of them will receive physical paint samples named for their color memory. At the end of the campaign, one person will receive $4,500 to help relive their memory or create a new one. There's still time to upload a photo and name the colors on the Color A Memory site. Take a look at the current entries and clever paint names. Specially named cans of paint won't be sold in Home Depot, but this marks the first time BEHR has opened up the opportunity for people to suggest color names. Never say never? Olson created the campaign.