• Campaign, Tuesday, January 19, 2016 8:25 AM

Campaign U.S. reports on the ad fraud problem vis-a-vis a new study by Association of National Advertisers (ANA) and Ad Ops. The global price tag for ad fraud this year is estimated at $7.2 billion. Campaign says the pricier the ad, the more likely it will receive fraudulent impressions. Susan Kuchinskas reports that display media with CPMs over $10 had 39% higher bot traffic, while video ads with CPMs over $15 had 173% higher bot rates, according to the study. At a time when programmatic ad buying accounts for a growing slice of publisher revenue, the study found that programmatic display ads had 14% more bots than average, while programmatic video ads had a highly disturbing 73% more bots than average.

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