McDonald’s is planning to speed up the rollout of table service and expand a trial of its premium burgers as the fast food brand says its turnaround strategy is beginning to pay off. CEO
Steve Easterbrook said that so far a quarter of McDonald’s 1,200 restaurants in the UK have been converted to offer customers self-order kiosks, digital merchandising and customised order
points. McDonald’s will also introduce table service, currently on trial in 14 locations, to “nearly all” converted restaurants
in 2016.
Read the whole story at Marketing Week »