Interactive Advertising Bureau (IAB) Chief Randy Rothenberg is on a tear. He lit into ad blockers at the IAB's annual leadership meeting this week. Rothenberg had a few choice words for ad-blocking
firms, describing them as an "unethical, immoral, mendacious coven of techie wannabes," according to a report in
AdExchanger. He called out tad-blocking companies for their "for-profit models
and for setting up shop as gatekeepers," according to the report. He said they create business models “predicated on censorship of content.” These companies operate “an old-fashioned
extortion racket, gussied up in the flowery but false language of contemporary consumerism.” And, Rothenberg noted that at least two ad-blocking companies, Shine and Brave, are funded and
founded by companies that have a stake in advertising companies.
Read the whole story at AdExchanger »
