• The Guardian, Thursday, January 28, 2016 7:58 AM

Mail Online boosted its ad revenues by 27% in the final three months of last year, as it announced that the paper is to increase its cover price for the first time in three years. Mail Online, which missed its GBP80m annual revenue target last year, had a growth rate of 16% in the year to the end of September. Mail Online's 27% boost in the final quarter is a promising sign, particularly when considering that at one point last year its growth rate fell to single digits as the entire digital newspaper ad market faltered.

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