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Apple Sales Are Flat, But Its Install Base Is Huge

It is a sign of the high expectations for Apple that it was seen as disappointing that total revenues are up by just 1.8% compared to growth of almost 30% in the same quarter a year ago. There is also a sense that Apple is failing to persuade consumers to buy. Neil Saunders, CEO of Conlumino, says: “ While there is no doubting Apple’s technical and design prowess, some consumers simply overlooked its new iPhone, seeing too few benefits over and above their existing models to convince them to upgrade."

Read the whole story at Marketing Week »

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