• Campaign, Wednesday, February 3, 2016 6:29 AM

Cadbury, the Mondelez International confectionery brand, has picked Patrick McBride, a firefighter from Liverpool, to be its Milk Tray Man. McBride will bring the iconic figure to the 21st century. He will also show a caring and sensitive side, as well as going to extreme lengths to deliver the box of chocolates to women much like the previous Milk Tray Men. McBride fought off competition from 20,000 people and takes over from James Coombes, the previous Milk Tray Man. The campaign kicked off in October last year.

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