• by Amy Corr  @MediaPostOTL, February 9, 2016

The Community named Juan Cruz Vassallo as associate creative director, based in Miami. He will report to Rodrigo Butori, creative director at The Community. Most recently, Vassallo was an associate creative director at Conill Saatchi & Saatchi and LatinWorks. Before that, he was at Alma where he led the creative team on The Clorox Company, while also supporting creative efforts for McDonald's and State Farm. A native of Argentina, Vassallo began his career as a senior copywriter at Ponce Buenos Aires and as a junior copywriter at J. Walter Thompson Argentina. "When we look for a great talent, we don't just look for a great creative, but someone who also understands the importance of culture and identity," said Butori. "Juan gets the cultural fluidity of today's consumers, and will help us continue to connect with them, through fun, impactful work."