• by Fern Siegel , 7 hours ago

Los Angeles-based agency SuperBloom House has announced two in-house promotions and a hire.

SuperBloom promoted Gregg Hirschorn, one of the shop's first hires in 2021, to managing director. He will lead the company’s client service practice, having overseen relationships with Simon Malls, Silversea and Dave & Busters.  

In addition, Sheena Wagaman, formerly head of post production, was upped to a new role: innovations & operations director. She is responsible for the company’s AI, tech, asset management and data solutions. This post serves SuperBloom’s clients who manage in-house content creation and media buying. 

Finally, Claire Lee has been appointed the shop's first group strategy director. Before this, she was vice president/creative strategy at Optimist, with years of strategic experience at Mullen, TBWA, Argonaut, Deutsch and Twitch. 

All three report to Briony McCarthy, CEO. The agency also has offices in New York.

SuperBloom's creative work includes Tyson's Chicken, Hillshire and Sonic.