The BBC is pressing ahead with plans to utilise new facial codingtechnology
– revealing viewers’ subconscious “emotional attachment”
to programmes – after running successful trials. Developed by a British start-up, CrowdEmotion, the technology uses cameras to record individuals’ expressions and actions. Facial movements
are recorded on a second-by-second basis and the results are divided into six possible emotions: sadness, puzzlement, happiness, fear, rejection and surprise.
Read the whole story at Independent.co.uk »