Streaming services have a 65% share of all online video viewing -- with video sharing sites like YouTube and Vine at a “surprisingly low” share of 19% of total viewing, according to media researcher RealityMine.
This comes from analysis of TV and online video behavior through USA TouchPoints eDiary data of 7,673 American panelists between March 2015 and November 2015.
Devices are a key component of online video use: 80% of online videos accessed on a TV set come through subscription video-on-demand (SVOD) services; just under a 60% share for SVOD of mobile online videos.
SVOD comprises more than 40% of computer online videos.
Video-sharing services like YouTube and Vine have a 32% share on computers, just over a 21% share for mobile devices, and 10% on TV sets.
Millennials still watch plenty of live TV -- but in a similar proportion to older viewers. Research showing 89% of younger Millennials (18 to 24 years) who watch TV, watch live TV, with those 55 to 64 tallying a 96% number. Other viewers -- those between 24 and 55 -- were between 90% to 95%.