• by Richard Whitman , Columnist, February 14, 2016

London-based agency Garage is hiring, and they have placed a recruitment ad that's a bit different from the usual kind. The ad features a picture of Steve Jobs and copy that reads: "If Steve Jobs was an agency, what would it look like? We are looking for talented thinkers who think differently to join us. We require people with a unique mind, so only dyslexics (like Steve) should apply."

Of those who might deem the ad offensive or discriminatory, Garage Founder Chris Arnold said, “If you wanted to assemble the world’s best choir you’d want great singers, not tone-deaf ones. We are simply looking for the best innovative thinkers and they are usually dyslexics.”

Supporting the notion that dyslexics are better thinkers, Arnold pointed out that Richard Branson is dyslexic and other notable figures who are believed to have been dyslexic such as Albert Einstein, Leonardo da Vinci and Thomas Edison.

Of his notion that dyslexics are better at advertising, Arnold added:“Dyslexia isn’t a disability, it’s an inability in a linear environment, but a great ability in a creative one. Dyslexics are great at creativity, imagination, strategic thinking and problem solving.”