Around the Net
BA Switches Social To Cedar
- Campaign, Thursday, February 18, 2016 7:58 AM
British Airways has moved its UK social media account from SapientNitro to Cedar, the content marketing agency. SapientNitro was named the airline’s digital agency of record in April last year after a competitive pitch that also included the incumbent, OgilvyOne. Bartle Bogle Hegarty handles creative and customer loyalty work for BA, while Carat oversees media.
