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BA Soars To Top Of The Superbrand Index

  • The Drum, Monday, February 22, 2016 6:12 AM

British Airways is flying high, having seen off competition from 1,600 brands; including the likes of Heinz, Jaguar and M&S to top the latest Superbrand index for the third year on the trot. The 2016 edition of the survey marks a return to form for traditional transport and manufacturing brands following an onslaught from upstart technology firms in past years, with luxury watch brand Rolex grabbing the second spot followed by Danish toy brand Lego and home appliance specialists Dyson.

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