• by Larissa Faw , February 23, 2016

Atomized has named Jon Lee as its first full-time Chief Technology Officer to guide the advertising platform as it expands its services and product offerings. 

Keith Sistrunk, one of Atomized's founders, served as CTO on a part-time basis, but given the company's recent growth the firm opted to hire someone full time to fill the role. 

As he steps aboard, one of Lee’s first responsibilities will be to oversee the launch of Connectors, a new initiative that allows the company’s technology to integrate with other popular software used by marketing departments.

He will be in charge of the company's entire tech team.

Lee was most recently with Brandtix, a London-based global index platform for real time athlete brand value analytics, where he served as senior vice president of product management. Prior to that, he held senior product roles at Sears Holdings, BLiNQ Media, Oracle and Vitrue.

An engineer by training, Lee holds multiple patents for delivering targeted content to consumers on their mobile devices based on their location and social media use.

Atomized connects directly with marketing technology platforms like Facebook, Twitter, Instagram, Vine, YouTube, Workfront, Jira and WordPress. It provides clients with access to a content management calendar that can connect to the tools already use to launch, manage, and measure their cross-channel campaigns.