With ad fraud and non-human traffic a huge problem in the industry, TubeMogul said it will launch a Non-Human Traffic Credit Program, a sort of automatic "make good" on all video impressions it buys
on the open exchange that have been identified as fake or fraudulent. To achieve this, it will license bot-detection technology from White Ops and layer its FraudSensor system into Tube's OpenRTB
bid streams.
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