The growth of wearable, Internet-connected things is massive but the question is who are the people buying all these gadgets?
It turns out the buyers are quite high-tech, very much into social media and attuned to style.
The majority (89%) of future wearable buyers are comfortable with technology, according to a new study. They also view wearable technology as exciting.
The study by IDC is based on a survey of 1,500 U.S. consumers who intend to purchase a wearable product in the next six months. Here are some of their views and behaviors:
Many (67%) enjoy using social media, with most (87%) using Facebook and almost half (45%) using Twitter, although most consumers read more than they post.
The consumer behaviors matter since a large number of wearables are coming.
The number of devices shipped last year hit 77 million devices, an increase of 172% from the year before. But by 2019, IDC projects the number of wearables hitting the market will reach 214 million.
Another interesting insight in the study is how wearable-friendly consumers view themselves. Here are some highlights:
Of course, these consumers have yet to make their wearable purchase, so it will be interesting to see how brands market to them to help sway the buy.