- AdAge, Friday, March 11, 2016 10:25 AM
Rubicon Project, which recently announced a partnership with
Cadreon, has another partnership announcement: Mediaocean. The pair teamed up to offer a global
automated guaranteed solution for its direct advertising business aiming to scale automation efforts for the direct buying sector. Ryan Polley, SVP and head of product
management at Rubicon Project, said the deal "directly gives us a massive amount of media dollars going to our sellers that we didn't see before because those dollars are already flowing through
the Mediaocean system."Read the whole story at AdAge »