• by Amy Corr  @MediaPostOTL, March 14, 2016

Every woman deserves some me-time, and Harlequin wants to help women escape reality with "Romance When You Need It," a platform that offers 17 downloadable Harlequin books for free. That long commute just became something to look forward to. The video shows an overworked woman whose boss tells her to take a break. The woman realizes that she indeed deserves some me-time that allows her to escape from reality. Seconds later, she and her co-workers are whisked away by sexy, romantic heroes like a billionaire playboy, shirtless fireman, cowboy, police officer, doctor and soldier. The spot ends by directing viewers to a custom website, where users can download 17 free books if they sign up to receive Harlequin news via email. Watch the video here, created by BBDO Toronto and directed by Ben/Dave of Partners Film, Toronto.