• by Steve McClellan  @mp_mcclellan, March 14, 2016

AKQA, the WPP agency that sponsors the Future Lions awards has announced the call for entries for the 2016 competition. This year’s theme:  ‘Start Something’.  

The brief: connect audiences to an idea from a global brand in a way not possible three years ago.  The agency said that there are no boundaries or restrictions on which industries or media are chosen. 

The deadline for entries is April 6. 

AKQA also said that Google is this year’s official partner for Future Lions. Google will host a live Hangout for students called ‘Ask The Judges’ on March 15. In addition, AKQA Group Creative Director Ian Wharton will provide guidance through ‘Think with Google’ – a source of insights, trends and research. 

Five winning ideas will be celebrated on stage at the Cannes Lions International Festival of Creativity on June 22, 2016 in the Debussy Theatre at Les Palais des Festivals. In addition to a trophy, the winners will receive full access to the Festival. 

More on the Future Lions competition can be found here.