Yesterday, during an analyst confab, Google CEO Eric Schmidt said the company plans to up its investment in advertising services. Google says it will commit nearly 70 percent of its investment toward
improving its core Web search business and to its advertising business.
Nearly 20 percent of Google's resources will be earmarked to develop new and improve existing search products, while 10
percent of the company's vast resources will be devoted to emerging services.
Schmidt told analysts that Google's ad services were popular with medium-sized companies but that the search giant
needed to focus more on Web search ad services for large and small advertisers. The search giant has expanded its direct sales staff and is moving to improve existing methods of tracking ad
performance.
Interestingly, Schmidt told analysts that Google will eventually require users to input personal information to use selected services. Currently, Google requires no password or
personal information to use its services. Schmidt didn't say when this would occur.
Another little tidbit: Some of Google's services remain in test in the ever popular "beta," for up to five
years.