Mini USA Names Feeding America Official Charity Partner

BMW Group’s Mini USA has opened registration and named the official charity partner for its cross-country road rally, Mini Takes The States 2016.

Mini owners looking to participate can now register at

The automaker has named Feeding America, the nation’s largest hunger-relief organization dedicated to fighting domestic hunger through a network of food banks, as the official charity partner. Similar to years past, a portion of the proceeds from each registration fee will be donated to Feeding America.

The event is the “most anticipated event” in the Mini community, says David Duncan, vice president of Mini of the Americas.

“The rally will give the Mini community a chance to motor with purpose through our #DefyHunger campaign while raising the visibility of the charity and helping to defy the labels that are placed on people facing hunger in America,” Duncan says in a statement.

Participants will have the opportunity to contribute in various ways, including bringing food donations directly to on-site registration in each city and volunteering at food banks in their own community or along the rally route.

Activation around the partnership with Feeding America begins in April during Mini's annual spring sales event. From April 15 to 24, customers can receive a special offer on new Mini models by registering at Mini dealerships, which will trigger the dealership to donate $20 to Feeding America.

The rally kicks off at Atlanta Motor Speedway in Georgia on July 9.  From there, participants will make a cross-country journey through 15 cities, finishing the motoring adventure at the Thermal Club motorsports complex in Palm Springs, California



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