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Cadbury Switches To 'Taste Like It Feels' Tag Line

Cadbury is launching a global brand campaign for its Dairy Milk brand, replacing its "Free the Joy" slogan with "Taste like this feels," although Marketing Director Matthew Williams says its marketing will still focus on providing "moments of joy." The new creative platform launched on Saturday with an experiential activation at Westfield shopping centre in central London. Shoppers were invited to remove their shoes and experience the feeling of tasting Cadbury Dairy Milk by walking on a sea of bubble wrap.

Read the whole story at Marketing Week »

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