NBCUniversal said beginning this week, it will run custom ad products from Vox Media on its digital properties. Plus, both companies will sell ads on each others' sites.
NBCU took a $200 million investment in Vox last August. A report in the Wall Street Journal says the new effort called "Concert" will run ads on about 20 sites, ranging from NBC.com to SyFy.com to TheVerge.com, which collectively reach over 150 million people a month, according to comScore data. An advertiser looking to target food lovers might consider an ad buy that includes TV spots on NBC’s “Today,” commercials during various Bravo series and ads on Eater.com, Linda Yaccarino, NBCUniversal’s chairman of advertising sales and client partnerships, told the Journal.