• by Steve McClellan , April 5, 2016

TBWA\Chiat\Day New York has hired Nancy Reyes as Managing Director overseeing day-to-day operations at the office. She reports to the agency’s CEO Rob Schwartz.

The agency said the appointment comes after a string of new business wins for the New York office over the past year   including Go Daddy, Canadian retailer Sport Chek, and various projects from Merck. Other clients include Travelers Insurance, H&M, Thomson Reuters and McDonald's.

Reyes is an industry veteran with both agency and client-side experience. Most recently she was Vice President of Marketing Creative for Verizon where she oversaw creative product for the wireless business, including advertising, retail and social marketing under the "Better Matters" brand platform.

Prior to joining Verizon, Reyes was Managing Director of Goodby, Silverstein & Partners' New York office where she oversaw work for Comcast. Before that she spent 11 years at Goodby’s flagship San Francisco office and worked on accounts such as Adobe, HP, Frito-Lay and Google.