• AdAge, Friday, April 8, 2016 9:34 AM

Ad fraud is a major issue for advertisers and the entire media ecoystem. Are such guarantees enough? AdAge reports on two programmatic firms, DataXu and TubeMogul, that are offering refunds for fraudulent impressions when they added up to more than 3%. "The moves come as ad sellers in other media have taken to using ad fraud as a cudgel against their online rivals. Last fall, the Outdoor Advertising Association of America ran a campaign during Advertising Week in Manhattan that used billboards and trucks with messages directly attacking ad fraud. The campaign led to a 6% sales boost for out-of-home ads, the OAAA said. And ad buyers can expect to hear TV executives talk up online ad fraud, whether onstage or sotto voce, during their upfront presentations this spring."

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