
French patisserie
Paul launched a dessert line in
Romania that draws attention to gender inequality in the country. "Bittersweet pies" is a line of cake products sold in all Paul bakeries across Romania, where pie chart statistics become part of a
dessert. Those with a sweet tooth can choose to buy the "Salary Gap" cake; "Misrepresentation" cake; "Extremely Rich" cake; "Startup Exclusion" cake and "Glass Ceiling Double" cake. For example, 88%
of men make up Parliament, with only 12% women. Each cake is completely edible, including the statistics, and are based on Paul's original cake recipes (Fleur de Lys, Tartelette citron, Tartelette au
chocolat). Five percent of revenue from all "Bittersweet Pies" will be donated to "FILIA Foundation," an organization that trains rural women for modern professions. See the treats
here,
here,
here,
here,
here,
here and
here, created by
MRM//McCann Romaniaadvertisement
advertisement
.