• by Larissa Faw , April 12, 2016

DigitasLBi is promoting global client services director Laurent Ezekiel to managing director, New York region, including Atlanta. Ezekiel succeeds Joanne Zaiac, who elevates to the newly created role of Chief Operating Officer, NA.

Both Ezekiel and Zaiac report to NA CEO, Tony Weisman. 

In addition, Ezekiel will retain his global client services role on key relationships, including GSK, Unilever and Shangri-La. In this capacity, he will continue to report to Luke Taylor, Global CEO, DigitasLBi.

These executive promotions follow the announcement that DigitasLBi global chief media officer Baba Shetty is leaving the agency to start his own research and advisory agency, Invisible Science.

Launching in June, this new shop proclaims it is the "the first research and advisory firm dedicated to programmatic marketing."

Invisible Science will provide subscription-based membership programmatic research and services to help clients sort through abundance of information and data.

"Our only product is world-class research," says the site. "We don’t have a vested interest in any services or tech solutions. In a massively complex marketplace, you deserve an independent voice."