Around the Net
Second Screening Only Happens During Boring Shows, Research Finds
- The Telegraph, Tuesday, April 19, 2016 8:04 AM
A study of viewing habits was conducted to measure audience appetite for interacting with "second screens" -- smartphones or tablet computers -- while watching TV shows. Participants snubbed their second screens entirely if engrossed in shows such as American horror series "The Walking Dead," only reaching for their mobile devices when viewing quiz shows and reality TV programmes.
