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How To Bring A Human-Like Experience To The Brand

If consumers don't feel as if they are interacting with a brand whose employees show compassion and understanding they will likely lose any connection they have with and begin to look elsewhere for one to which they can relate. Econsultancy suggests "humanizing" the brand through content. We've all heard it before, but here are some reminders. Focus on the behavior, goals, and needs of the target consumers. Write for people, not bots. Tell a story. Listen and respond to consumers' needs.

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