Around the Net
Jack Daniel's Moves To Attract Hip-Hop Fans
- The Drum, Wednesday, April 27, 2016 6:21 AM
Jack Daniel's, the whisky brand synonymous with the rock 'n' roll lifestyle, has expanded its ongoing Jack Rocks campaign to target fans of hip-hop and grime. Michael Boaler, senior brand manager for the Brown Forman drink, explained that the decision was made to reflect current eclectic attitudes toward music.
