Is Creative Planning Too Subjective and Labor Intensive?

Also on the Beyond Blocking panel, Alan Pafenbach, Creative Director, SapientNitro argues that publishers do not have the same control they used to have, and that this alternative is too subjective and labor intensive. His solution? Putting that decision into the hands of the consumer.

 

Catch the rest of this discussion and more at our OMMA Boston page here.

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