After Media: Aligning Agency/Client Goals is Key

Speaking at OMMA SF on the “After Media: The Rise of the Outcome-Based Agency panel,” Jackie Coffey, Director of Performance Marketing, BSSP explained how the agency redesigned incentive-based compensation to benefit clients. By matching KPIs between agency and client, the agency is able to focus on impactful business goals for specific campaigns.

Watch the rest of the discussion on Outcome-Based Agencies at the OMMA SF agenda page here.

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