Around the Net
Ad Blocking Not Being Taken Seriously Enough By Marketers, Says Diageo
- Marketing Week, Thursday, April 28, 2016 6:29 AM
Ad blocking is not just a publisher issue, according to head of media and futures at Diageo, Isabel Massey, who believes that marketers aren't doing as much as other parts of the industry. Speaking on a panel at Marketing Week Live yesterday Massey said: "We need to be thinking about what we should be doing as marketers, [so it's] not just the publishers fixing the issue."
