Kia Motors America is returning this week for a second year as a presenting sponsor at the Mom 2.0 Summit, a sold-out conference that attracts more than 700 leading bloggers, entrepreneurs and marketers.
The influencers who attend the Laguna Niguel, California event are invited to test-drive and create unique content. Kimberley Gardiner, Kia’s director of marketing communications, will share insights regarding content creation and social media partnerships in a panel discussion titled "A Candid Conversation about Collaborative Campaign Development"
Summit attendees can get behind the wheel of several Kia models, including the all-new 2017 Sportage CUV, the completely redesigned Optima midsize sedan, the award-winning Sedona minivan and Sorento CUV as well as the Soul Electric Vehicle.
"As a company that never stops thinking about the future, the summit's focus on family, social responsibility and digital engagement is a natural fit for Kia and we look forward to comparing notes and sharing ideas,” Gardiner says in a release.
In addition to test-drives, Kia has enlisted one of its local philanthropic partners -- The Ecology Center, a non-profit eco-educational center -- to provide information and insights on a variety of important topics including sustainability and developing environmental solutions at home, the workplace and the community.
Joining The Ecology Center in the Kia suite at Mom 2.0 will be the Pacific Marine Mammal Center, Girls Inc. of Orange County and B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) Teen Pro-Active Driving School.