LinkedIn’s ad business hit $154.1 million in revenue for the first quarter of 2016 – 29% year-over-year. Critically, “Sponsored content -- which includes posts that companies can pay
to place in people’s feeds and pin on their own pages -- now accounts for 56 percent of LinkedIn’s ad revenue,” Marketing Land notes. “That translates to around $86.3 million,
having grown by almost 80 percent over the past year.”
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