Web Financial Group, one of Europe’s largest providers of digital technology for the financial services sector, selected ad-tech provider PubMatic to run programmatic advertising across its
desktop and mobile Web inventory. PubMatic will offer Web Financial Group its enterprise-grade wrapper solution that's designed to help it increase revenue on an impression-by-impression basis vs. the
previously implemented "waterfall" approach. Web Financial Group will also use PubMatic to run its private marketplace.
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