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Marketing Boss Launches #SaveBHS Guerrilla Campaign In London

  • The Drum, Wednesday, May 11, 2016 6:26 AM

BHS last night (10 May) lit iconic London landmarks with the union flag bearing the slogan #SaveBHS in a guerrilla campaign led by marketing boss Tony Holdway, who declared “we do not intend to go down without a fight.” The 100-foot-tall images were projected on to sites including Marble Arch and Wellington Arch as well as the department store chain’s headquarters in Marylebone. 

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