• by Larissa Faw , May 18, 2016

Saatva is introducing Zenhaven, its new luxury latex mattress with the "Return to Nature" campaign from its agency Hyperbolous that highlights its “made-from-nature” manufacturing process.  

The concept conveys how the mattress is made with 100% Natural American Talalay latex harvested from the pure sap of rubber trees. The marketer claims that the material ensures the bed is hypo-allergenic, eco-friendly, and comfortable.  

The campaign features a 90-second video and website that showcases tropical forest vistas combined with arty images of fire and ice to tell Zenhaven’s story. The clip opens with pure tree-tapped latex as it goes through its transformation into an ultra-premium mattress that is finally hand delivered to the bedroom.  

"The Zenhaven mattress is especially unique because it combines 100% natural materials with amazing product innovations like no other mattress on the market. Hyperbolous understood the challenge of telling that story about nature and innovation working together," says Jen Pressley, creative director, The Saatva Company. "The result is a stunning piece that has emotional appeal while showcasing the uniqueness of the process and product.”  

This video is supported with social media, including Facebook, YouTube, Twitter, Instagram, Pinterest, and Google+. 

Hyperbolous represents the brand's portfolio, including the Saatva Innerspring Bed Brand, the Loom & Leaf Memory Foam Bed Brand and the Zenhaven Latex Bed Brand, all of which are brands under the banner of The Saatva Company.