AdExchanger interviews David Jakubowski, Facebook's head of ad tech, about how Facebook is keeping fraud out of its Audience Network. Commenting on Facebook's cutting ties with many of its
LiveRail partners because of ad fraud issues, he says:"We’ve been very transparent about how low-quality the inventory is, and it’s because we look at it through a value-based lens.
We’ve also been public about the pieces of the business we aren’t going to continue to support because of it. And we shut down a lot of inventory. We pulled back on our buying initiative
that was designed for open exchange buying. The biggest marketers in the world don’t want low-quality inventory. The minute you shift to value, the things that are white and black become much
easier to see."
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