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Marketers Shift Budget To 'Rely Less On Words And More On Images'

  • , Monday, May 23, 2016 10:03 AM

Marketing spend on visual content is set to increase this year, according to a survey by the agency Lewis, which says companies need to "rely less on words and more on images". The agency quizzed 422 marketing decision makers across the US, South America, Europe and APAC. Nearly 66% intended to spend more on visual content this year – with just 3% planning to spend less.

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