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TubeMogul Debuts Private Marketplace And Direct Deal Capabilities For Programmatic TV

TubeMogul said that marketers can now purchase linear television inventory through TubeMogul’s programmatic TV (PTV) platform via private marketplaces and automated direct deals, according to Global Newswire. "Cadreon, the digital marketing services platform of IPG Mediabrands, has beta-tested the new product exclusively within their advanced TV platform developed in conjunction with TubeMogul. Through the new functionality, TubeMogul and Cadreon clients can either input pre-existing private deal criteria - including network, flighting schedule, day parts, number of advertising spots and pricing – or request access to network-specific private marketplaces, powered through API-level integrations with multiple supply sources. The new capability enables marketers to plan, buy and measure their direct and SSP-based PTV deals holistically from a single unified platform."



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