Around the Net
Indexing, Ranking Becomes Important For Apps
- Moz, Monday, May 23, 2016 11:29 AM
App search is growing and changing. Tom Anthony and Will Critchlow explore the next wave of app search and highlight a future where Google has competition. The two cite research that
shows the average user spends 85% of their time in apps on their mobile phone, suggesting that marketers need to become more aware and spend more time on indexing and ranking for search in
apps.
