Around the Net
Publishers And Authors Must Work On Targeted Email
- Publishers Weekly, Wednesday, May 25, 2016 6:32 AM
It’s hard to overstate the importance and effectiveness of email for book sales and marketing. Unfortunately, now that the secret is largely out about email, it’s becoming the most increasingly abused sales tool. That’s mainly because authors (and publishers, too) don’t take time to customize and target their messages appropriately.
