Larry Kim calls the Expanded Text Ads one of biggest changes to
AdWords Google announced Tuesday, and lays out 10 things advertisers need to know before the search engine makes
the change. Kim believes the change will increase visibility for advertisers, explaining in the post that early reports indicate that Expanded Text Ads are seeing click-through rates increase by as
much as 2%. His team has seen CTRs rise as much as 12% by adding ad or call extensions to mobile text ads. Kim explains.
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