• Mobile Commerce Daily, Wednesday, June 8, 2016 9:05 AM

Sportswear retailer Moosejaw is taking advantage of VR commerce by rolling out a triple-threat virtual reality application, allowing consumers to experience a slew of outdoor activities, participate in mobile contests with shareable results and shop featured products. The retailer, which has a strong online presence and houses brands including Patagonia and The North Face, is offering customers new 360-degree and virtual reality experiences designed to incite pre-shopping excitement. Individuals can download the Moosejaw VR app to virtually climb or camp in the Moab Desert, among other settings, while participating in mobile contests to win sportswear gear and gift cards.

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